Direct Marketing Food Specialty Products Online

Direct Marketing Food Specialty Products Online

Direct Marketing Food Specialty Products Online

The Direct Marketing of Specialty Food Products Online Curriculum is designed to provide business owners with strategies and tools to help sell directly to consumers online. 

Due to the fluid nature of information technologies, this set of tools is designed to help specialty food produce managers:

  • Evaluate the role of technology in their business, in particular that of direct online marketing
  • Examine the strategies necessary to begin the process of dealing with the technology and weigh some cost/benefit measures
  • Consider the evolution of information technology to meet changing business priorities or market demands
  • Understand how online marketing is part of an overall business and marketing strategy
  • Provide links to existing resources to better manage an online presence 

This course will expose you to the traditional e-commerce website used by entrepreneurs selling value-added food products and also will provide other online tools that can and are being used to market and sell food products online. This online curriculum can be utilized by business owners 24/7 by logging in at

Want more information? See the related SARE grant(s) ENC09-109, Business Feasibility, Marketing, and On-line Direct Marketing; In-depth Training to Better Serve Sustainable Agriculture Business .

Product specs
Year: 2012
Length: 53 Pages
Author(s): Connie Hancock, Jim Crandall, Stan Ernest, Jay Jenkins, Jennifer Nixon, Glenn Muske
Location: North Central | Nebraska
How to order
Online Version (Free):
Download File (12.75 MB)

Only available online

This material is based upon work that is supported by the National Institute of Food and Agriculture, U.S. Department of Agriculture through the Sustainable Agriculture Research and Education (SARE) program. Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or SARE.

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