MarketReady Indiana Training
Farmers and small-business owners interested in selling their food products can learn ways to make their businesses safe and profitable at workshops to be given across the state.
MarketReady Indiana will be offered at 11 locations and feature sessions on each stage of food marketing, including quality assurance, pricing, insurance, and relationship building.
Target audiences include traditional farmers seeking to diversify their crop and livestock markets, small and beginning farmers, owners of small businesses such as bakeries or dairies, and producers of value added products such as flour, jellies, jams or salsa seeking to expand their marketing options.
"This workshop is all about the five Ps - people, product, place, promotion and plan," said Roy Ballard, Purdue Extension educator in Hancock County. "It will make farmers and small-business owners better able to compete in food markets by familiarizing themselves with business practices, quality and similar issues that are expectations of the modern marketplace. We want to allow vendors to successfully access institutional, restaurant and wholesale markets."
Session structure will include panel discussions with representatives from restaurants and wholesale buying institutions, as well as presentations by county Extension educators.
Registration costs $60 per person, and $30 per person for each additional member of a family or farm group. Registration forms can be downloaded here and mailed to the Monroe County Extension Office, 3400 S. Walnut St., Bloomington, IN 47401, or participants can call their county Extension office to register.
For more information, contact Roy Ballard at 317-462-1113 or firstname.lastname@example.org
Host sites and dates include: